New campaign urges shoppers to cross with care

Orange & Cabonne Road Safety Officer, Andrea Hamilton Vaughan believes too many people are walking across pedestrian crossing even when the red-man in the pedestrian crossing lights is urging people not to cross.

The ‘Cross with Care’ campaign imagines what would happen if the red-man (.. and the green-man) could jump out of the traffic lights and communicate directly with pedestrians.

With the help of two Year 12 students, dressed in red and green morphsuits, the video social media campaign is encouraging shoppers to be patient and to only cross when the lights turn green.

“It’s easy to understand, but at this time of year shoppers are very busy and are often impatient when they have to wait at pedestrian crossing lights,” Andrea Hamilton-Vaughan said.

“Passing drivers are relying on the traffic lights, and they don’t expect shoppers to start walking out in front of them. If you add to that, the possibility that a shopper might be concentrating on their mobile phone, it’s an accident waiting to happen.”

“The pedestrian crossings in shopping areas are even busier than usual at this time of year and it’s very important that people heed the warning signs.”